JAY TSENG
design & media
Hey! I'm Jay.
I empower people using design & media.
Jay is looking for a home in a company empowering people in the role of strategy, design, & media starting Winter 2018.
//portfolio: Things I've been up to lately.
//about: Why I do it?
Empower people to be more creative, live better, & share their stories with the world.
//portfolio: Other & Older Projects
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//about: Who I am & what I've done.
Designed in Taiwan, Made in Canada.
Cross disciplines, mediums, & perspectives.
Born in Taiwan and initially studying mechatronics system engineering, I am an amalgamation of multiple disciplines and cultures. Now as Canadian Bachelor of Science graduate from SFU's School of Interactive Arts & Technology, I strive to integrate user centric design elements into my technical projects, while bringing the technical knowledge into my design projects. I enjoy being challenged with wicked problems and my passion is enabling human and technological interactions through design as well as empowering people through storytelling and audio-visual experiences.
Curriculum Vitæ
CURRENT & PAST EMPLOYMENT
To see related projects, select the employer or education institution.
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Studio Lab Instructor Simon Fraser University
2016 (Spring, Fall), 2017 (Spring, Fall), 2018 (Spring, Fall)
- Prepared & lead up to three labs of 24 students in IAT 202: New Media.
- Designed & implemented a webpage to host final projects.
Portfolio Page Visit IAT 202 Projects Archive
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Design, Strategy, & Media Freelance & Consulting
Dec. 2014 - Ongoing
- Consultation, marketing, strategy, video production, web design & dev.
- Clients incl. REMAX, Simon Fraser Univ., NCIX, Freedom Boat Club, & more.
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Wedding & Event Video Production Contractor
Dec. 2012 - Ongoing
- Glidecam & camera operation, video team lead, editing
- Companies include, JC Images, Lion Frame Studio, Studio 1
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Project & Strategy Team Lead _space: A Makerspace at SFU Surrey
Sept. 2017 - June 2018
- Lead the strategy and physical creation of a 1350 sqft. space at SFU.
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Chief Strategy Officer, Senior Designer Buggie Delivery (SFU Startup)
Mar. 2016 - Nov. 2017
Chief Strategy & Design Officer
- UX/UI designer & business strategy development.
- Created an same day delivery service & optimizing workflow.
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Founder, CEO, Product Designer Kuelii Smart Design (Startup)
Oct. 2015 - Apr. 2017
Founder, CEO, Lead Product Development & UX Design
- Designed intelligent IOT fan solution for space cooling.
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Cinematographer / Camera Operator Grand Bear Media
Dec. 2014 - Oct. 2016
- Produced with Grand Bear Media for Tianjin Television & Youtube.
- Showing off the sights of BC, funded by Destination BC.
EDUCATION & CERTIFICATION
To see related projects, select the employer or education institution.
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Bachelor of Science Simon Fraser University
Fall 2012 - Fall 2018
Major, School of Interactive Arts & Technology
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International Baccalaureate Diploma Port Moody Secondary
2008 - 2012
AWARDS, NOMINATIONS, & PLACEMENTS
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Society for Visual Anthropology Film Festival Nomination
Festival in Nov. 2018
Haida Now: Corey Bulpitt, nominated in Short Films Category
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NW Hack 2017 2nd Place IOT App
March, 2017
Built & pitched RESUPPIE, a machine learning computer vision fridge.
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Startup Weekend: UW 2nd Place
January, 2016
Built & pitched Kuelii Smart Fan.
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Surrey PARKit Design Challenge 2nd Runner-Up
June 2015
Designed urban square experience integrating two pianos.
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Western Engineering Competition 1st Place @SFU
Spring 2014
- Won at SFU & Represented SFU @ WEC 2014 in Edmonton, AB.
- Designed mechanical fruit catcher & flood prevention system.
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Odyssey of the Mind World Finals & Provincials
4th Place @ World Finals, 2011
1st Place @ Provincials, 2008-2012
- Creative problem solving, structure design, & spontaneous creativity.
DESIGN & STRATEGY
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_space Makerspace Business Strategy, UX Design
Oct. 2017 - Jun. 2018
- Consulted & pitched to key university, industry, & community stakeholders.
- Created & delivered strategic business report to Executive Director
- Designed & prototyped makerspace using iterative design process.
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SFU, Business of Design Communication Strategy
Aug. - Dec. 2017
- Created a communication strategy for the Business of Design Program.
- Worked with Beedie, FCAT, & SIAT to understand objectives.
- Conducted observational and surveys on student enrollment behavior.
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IAT 202 Studio Lab Course Content Design
Spring 2016 - Fall 2017
- Utilized personal, peer, and student feedback to design lab content
- Goal: create engaging, entertaining, & educational learning environment
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Buggie Delivery Internal Workflow
August 2017
- Reorganized internal workflow by adopting a Design-Build-Reflect
- Improved work between business, design, & development teams
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Buggie Delivery Business Strategy, UX Design
Mar. 2016 - Nov. 2017
- Designed same-day delivery service, iOS & web apps, website
- Conducted user testing with partner businesses & customers
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Kuelii Smart Design Business Strategy, UX Design
Oct. 2015 - Apr. 2017
- Designed 4 iterations of physical prototypes & Android apps
- Strategized the business, product, and marketing plans
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Surrey PARKit Design Challenge UX Design
June 2015
- Achieved 2nd runner up result.
- Designed urban square experience integrating two pianos.
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IAT 233: Spatial Design Spatial Design
Fall Semester 2014
- Lead in physical & digital modeling, interior lighting.
- Designed multi-program building for tourism, residential, and community.
TECHNICAL & FABRICATION
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IAT 481: Business of Design
Fall Semester 2017
- Electrical design, technical design, & Fabrication.
- Entrance information experience via digital & physical solution.
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Kuelii Smart Fan
Oct. 2015 - Apr. 2017
- Prototype & design product hardware & user interface.
- Designed intelligent IOT fan solution for space cooling.
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IAT 320: Body Interface
Spring Semester 2016
- Designed & implemented multiple wearable or interactive pieces
- Technologies used incl. 3D printing, Arduino, Circuit Prototyping
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IAT 336: Materials in Design
Spring Semester 2016
- Team lead in electrical & technical design, assembly.
- Designed & assembled lamp of glass, paper, & metal.
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SFU Team Guardian
Sept. 2013 - Aug. 2015
- Designed camera gimbal and associated control systems.
- Selected camera for onboard vision systems.
BRANDING, PHYSICAL & DIGITAL MARKETING
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_space Makerspace Branding, Print, & Launch Events
Nov. 2017 - June 2018
- Designed branding, pitch & marketing materials for project.
- Planned and hosted multiple stakeholder and public events to launch.
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Steam Productions Exhibition Booth Design
Summer 2017
- Lead the design & fabrication for Mini MakerFaire Vancouver 2017
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Buggie Delivery Company Re-Branding
Mar. - Jun. 2016
- Analyzed & consulted to understand company & product.
- Aligned company brand message with product & vision.
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Kuelii Smart Design Marketing, Print, & Branding
Oct. 2015 - Apr. 2017
- Designed branding, pitch & marketing materials for project.
- Pitched product & company for various occasions
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Picture Prose Branding & Event Booth Design
Dec. 2014 - Jan. 2015
Designed presentation booth, print, digital, and web materials, for wedding convention, 2015 season.
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SFU Team Guardian Team Re-Branding
Fall 2014
- Consulted with team to design new brand, logo, & mission.
- Utilized interview & survey methods to conduct research & testing
WEBSITE & APPS
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jaytseng.com Web Development
Ongoing
- Create and a portfolio website.
- First built on Wordpress, then fully custom HTML & CSS.
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SFU.ca/BusinessOfDesign Web & Content Redesign
October 2017
- Re-organized information architecture & updated copy.
- Implemented using Adobe AEM content management software
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IAT202.com Web UX & Development
June 2015
- Designed & developed course site to showcase student's course projects
- Built on Wordpress
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StreamProductions.org Web Design & Development
June 2017
- Designed & developed company branding website and portfolio
- Built on Wordpress
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RumpTweets.com Web App UX, Asset Creation
January 2017
- Designed & assisted the development of gag website
- Deployed on Firebase & GCP
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myBuggie.ca Website & Mobile Web App UX
Mar. 2016 - June 2017
- Design & assisted in development company website
- Designed web application for customer front-end & client back-end
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Kuelii Smart Design Android & iOS App
Dec. 2015 - Apr. 2016
- Designed Android & iOS application to interface with smart fan
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IAT 352: Android Development App UX & Development
Spring Semester 2016
- Designed a Great Urban Race Android App
- Mobile AR scavenger hunt game that based on geo-caches
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IAT 334: Interface Design App UX
Spring Semester 2016
- Designed a multifunction interface for izakaya restaurant.
- Quick ordering of food & interaction with serving staff.
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IAT 235: Information Architecture & Web Website Redesign
Spring Semester 2015
- Experience designer, coding responsive designs.
- Studied & redesigned City of Burnaby website focusing on usability.
CINEMATOGRAPHY, MEDIA, & LIVE PRODUCTIONS
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Museum of Vancouver: Haida Now Documentary
Oct. 2017 - Ongoing
Director, Cinematographer, Editor
- Telling the story of reconciliation and the urban Haida experience through artists Corey Bulpitt, and MOV curator Kwiaahwah Jones.
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REMAX: Team Leo Web Videos
Jan. - Jun. 2018
Camera Operator, Editor
- Created marketing videos based on the needs of Team Leo
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_space Makerspace Promo Video
Jan. - Jun. 2018
Director, Cinematographer, Editor
- Created promotional video showcasing the need for makerspace at SFU
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Simon Fraser University: Business of Design Promo Video
Jan. - Jun. 2018
Director, Cinematographer, Editor
- Created a recruitment video for Business of Design program based on Survivor promos
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NCIX Computers Product Promo
May - Aug. 2017
Cinematographer, Editor
- Shot & edited product showcase videos to promote new custom PCs
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Pacific Institute of Climate Solutions PSA Series
Feb. - Jun. 2017
Writer, Director, Cinematographer, Editor
- Produced a series of PSAs raising awareness of climate change, global warming, & pollution
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Grand Bear Media TV Series
Dec. 2014 - Oct. 2016
Camera Operator, Producer, Editor
- Worked on Chinese language travel show
- Funded by Destination BC
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Freedom Boat Club BC Promo Video
Sept. - Oct. 2016
Produced, Director, Cinematographer, Editor
- Produced promotional video Freedom Boat Club for Spring 2017
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SFU IAT 343: Animation Short Film
Summer Semester 2016
Director, set designer, camera, & post production.
- Produced animated ad for Fulmex Paint with an Olympic theme.
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SFU IAT 202: New Media Images Short Film
Spring Semester 2015
Director, writer, director of photography, sound design.
- Created a short narrative film with skeleton crew.
VOLUNTEER & PASSION PROJECTS
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Ceremony Director Creative Problem Solving Society
Jun. 2013 - Ongoing
- Director of ceremonies, event coordinator.
- Prepare live broadcast for Provincial Tournament Opening & Closing Ceremonies
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Dance Videos & Shows Various Companies & Choreographers
Ongoing
- Working with choreographers to bring thei dance video visions to life.
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Board of Directors Creative Problem Solving Society
Jun. 2011 - June 2013
- Represent the program's youth on the board of directors.
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Club President & Team Captain Odyssey of the Mind
Oct. 2008 - Jun. 2012
- Represented Canada at 2009, 2010, 2011 World Finals.
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Youth Commissioner Scouts Canada
Sept. 2009 - Mar. 2012
- Youth commissioner of 18th Coquitlam, venture company president.
- Coordinated youth activities, represented group at district.
SKILLS: SOFTWARE
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Adobe CC
Premiere Pro, After Effects, Illustrator, InDesign, Lightroom, Audition, Experience Design, Photoshop
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Prototyping
3D Modelling: Sketchup + VRay, Solidworks, Maya, Rhino + Grasshopper
Digital Prototyping: Adobe XD, AxureRP, Sketch
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Office Tools
Microsoft Office Suite: Word, Excel, Power Point
Google G Suite: Docs, Sheets, Slides, Forms
Apple iWork: Pages, Keynote
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CMS / Web Hosting & Publishing
Wordpress, Adobe AEM, Squarespace, Medium
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Task Tracking
Asana, Trello, Moxtra, Jira
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Other
Matlab
SKILLS: HANDS ON
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Fabrication
Wood & Plastics shop tools, Technical Design & Drawing, 3D Prototyping & Printing, Circuit Prototyping & Testing, PCB Assembly, CNC Routing
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Microcontroller & Embedded Platforms
Arduino, Raspberry Pi, BeagleBoard
SKILLS: LANGUAGES
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Spoken
English, Mandarin Chinese
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Programming
C/C++, Java, Python, HTML + CSS3 + JS
STRENGTHS & INTERESTS
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emphasize experience in all design & media element
great interest in Internet of Things and electronics
avid reader of technology blogs and news
creative, critical, & passionate about tech & design
confident in public s peaking & communication
experienced in teamwork, management, & organization
independent, cooperative, responsible, & trustworthy